I'm an independent consultant offering content strategy to complement a user experience design process.
Content is the meat of a digital communication strategy. It's how customers develop their impression of a business, but it is often handled at the last minute by people who don't have time to manage it properly and written by copywriters who have no site strategy information. And it blows budgets and timelines.
That's where I come in.
As a seasoned UX professional with an extended writing and communications background, I know just how to integrate content strategy methods into your process. I'll make sure the content works as hard as the IA to support user goals and business objectives -- not only on the site, but if appropriate, through social media channels and other contiguous customer touchpoints.
Depending on the depth of the engagement and the project, deliverables might include:
- User research
- Content audit (content inventory) and gap analysis
- Content plan
- Messaging strategy
- Multi-channel messaging strategy
- Style and tone guide
- Editorial calendar
- Page-level requirements for content production
- Content flow schematic and governance plans
I also occasionally take user experience/information architecture assignments.
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